Sales & Marketing Administrator

Triangle ABA

Position Summary

Triangle ABA is seeking a highly organized and proactive Sales & Marketing Administrator to support the organization's marketing, referral development, community outreach, and client intake initiatives. This role is responsible for coordinating marketing activities, maintaining referral relationships, supporting lead generation efforts, and assisting with client intake processes that contribute to organizational growth.

The Sales & Marketing Administrator will work closely with leadership, clinical teams, and intake staff to ensure marketing campaigns, referral outreach efforts, and prospective family communications are executed effectively. This individual will play a key role in maintaining brand consistency, tracking performance metrics, supporting community engagement activities, and helping families navigate the enrollment process.

Essential Duties and Responsibilities

Marketing Coordination

• Assist with the implementation of marketing plans and promotional initiatives.
• Coordinate marketing campaigns across digital and traditional channels.
• Support website updates, social media content scheduling, email marketing, and advertising efforts.
• Create and distribute marketing materials, referral packets, brochures, and family resources.
• Ensure brand consistency across all marketing communications.

Referral Development & Community Outreach

• Maintain relationships with referral sources including pediatricians, psychologists, speech therapists, occupational therapists, schools, physicians, and community organizations.
• Coordinate outreach activities, networking events, community presentations, and conferences.
• Track referral activity and maintain referral partner databases.
• Assist with developing outreach strategies to increase community awareness and engagement.
• Prepare and distribute referral communications and follow-up materials.

Sales & Client Intake Support

• Support prospective families throughout the inquiry and enrollment process.
• Conduct follow-up communications with prospective clients and referral sources.
• Maintain intake documentation, lead tracking systems, and CRM records.
• Assist with scheduling consultations and coordinating intake appointments.
• Utilize intake scripts and communication guidelines to provide consistent information to families.
• Monitor inquiry activity and support efforts to improve conversion rates and family experience.

Administrative Support

• Maintain accurate records of marketing activities, referrals, leads, and enrollment data.
• Generate reports related to marketing performance, referral trends, and intake metrics.
• Coordinate marketing materials inventory and vendor relationships.
• Assist with organizing community events, sponsorships, and outreach initiatives.
• Support leadership with special projects related to business development and growth.

Data Tracking & Reporting

• Track key performance indicators related to marketing, referrals, and client inquiries.
• Maintain CRM and lead management systems.
• Compile monthly reports on marketing activities and referral performance.
• Assist with analyzing data to identify growth opportunities and process improvements.
• Support ongoing efforts to improve operational efficiency and client acquisition processes.

Qualifications

Required

• Associate's or Bachelor's degree in Marketing, Business Administration, Communications, Healthcare Administration, or a related field.
• Minimum of 2 years of experience in marketing, administrative support, customer service, business development, or related fields.
• Strong organizational and project coordination skills.
• Excellent written, verbal, and interpersonal communication skills.
• Experience with CRM systems, Microsoft Office, and Google Workspace.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Strong attention to detail and problem-solving skills.

Preferred

• Experience in healthcare, ABA, behavioral health, pediatric services, or related industries.
• Familiarity with social media management platforms and email marketing tools.
• Experience supporting referral development or community outreach programs.
• Knowledge of customer relationship management (CRM) software and marketing analytics.

Key Performance Indicators (KPIs)

Marketing & Outreach

• Timely execution of marketing campaigns and outreach initiatives.
• Growth in referral source engagement and community partnerships.
• Consistent production and distribution of marketing materials.

Client Intake Support

• Timely follow-up with prospective families and referral sources.
• Accuracy and completeness of intake and lead management records.
• Support of inquiry-to-enrollment conversion goals.

Administrative Performance

• Accuracy of reporting and database management.
• Timely completion of assigned projects and administrative tasks.
• Maintenance of organized marketing and referral systems.

Physical Requirements

• Ability to travel locally for networking events, referral meetings, community outreach, and company functions.
• Ability to work in an office setting and utilize standard office equipment.
• Ability to attend occasional evening or weekend events as needed.

Why Join Triangle ABA?

• We're clinician-owned, not investor-run—your contributions are valued and supported.
• We prioritize transparency, collaboration, and exceptional client outcomes.
• You'll play an important role in helping families access quality services.
• Be part of a supportive team making a meaningful difference in the lives of children and families every day.

Triangle ABA is an Equal Opportunity Employer and is committed to creating an inclusive environment for all employees and families served.