Director of Sales & Marketing

Triangle ABA

Position Summary

Triangle ABA is seeking a dynamic and results-driven Director of Sales & Marketing to lead the organization's growth strategy, brand development, referral outreach, and client intake optimization efforts. This leadership role is responsible for developing and executing comprehensive marketing initiatives, driving new client acquisition, strengthening referral relationships, and creating scalable sales processes that support sustainable growth across all service areas.

The Director of Sales & Marketing will work closely with executive leadership, clinical teams, and intake staff to ensure families experience a seamless journey from initial inquiry through service enrollment. This individual will combine strategic planning, data-driven decision-making, and relationship-building expertise to increase market presence and improve conversion rates while maintaining the highest standards of ethical marketing within the ABA industry.

Essential Duties and Responsibilities

Strategic Marketing Leadership

• Develop and execute annual and quarterly marketing plans aligned with Triangle ABA's growth objectives.
• Identify market opportunities, emerging trends, and competitive positioning within the ABA and autism services industry.
• Establish measurable marketing KPIs and regularly evaluate campaign performance.
• Manage marketing budgets and allocate resources to maximize return on investment.
• Collaborate with executive leadership to support expansion initiatives, new service offerings, and geographic growth opportunities.

Brand Management & Awareness

• Maintain and strengthen the Triangle ABA brand across all digital and traditional marketing channels.
• Oversee website content, search engine optimization (SEO), social media strategy, email marketing campaigns, and digital advertising efforts.
• Create compelling marketing materials, family resources, referral packets, and promotional content.
• Ensure all marketing activities comply with ethical standards and applicable healthcare advertising regulations.

Referral Development & Community Outreach

• Develop strategic relationships with pediatricians, psychologists, speech therapists, occupational therapists, schools, physicians, and community organizations.
• Represent Triangle ABA at networking events, conferences, community outreach activities, and industry events.
• Establish referral growth strategies and track referral source performance.
• Create partnership programs that enhance visibility and strengthen community engagement.

Sales Strategy & Client Intake Optimization

• Design, implement, and continuously improve sales processes related to client acquisition and enrollment.
• Create and maintain intake sales scripts, consultation frameworks, and family engagement protocols.
• Evaluate industry best practices for ABA client intake and implement process improvements that increase conversion rates and family satisfaction.
• Monitor key intake metrics including inquiry volume, consultation scheduling, conversion rates, enrollment timelines, and client retention trends.
• Train and coach intake coordinators and client services personnel on effective communication, relationship-building, and consultative sales techniques.
• Develop systems for lead tracking, follow-up management, and client relationship management (CRM).

Data Analysis & Performance Management

• Analyze marketing and intake data to identify opportunities for growth and operational improvement.
• Produce regular reports on marketing performance, referral trends, conversion rates, and revenue impact.
• Utilize analytics tools to measure campaign effectiveness and guide strategic decision-making.
• Recommend and implement innovative marketing and sales solutions based on performance data and industry benchmarks.

Leadership & Team Development

• Recruit, supervise, and mentor marketing and intake team members as the organization grows.
• Foster a culture of accountability, innovation, and continuous improvement.
• Collaborate cross-functionally with clinical, operations, and executive leadership teams.
• Lead strategic planning initiatives related to organizational growth and market expansion.

Qualifications

Required

• Bachelor's degree in Marketing, Business Administration, Healthcare Administration, Communications, or related field.
• Minimum of 5 years of experience in sales, marketing, business development, or client acquisition.
• Minimum of 3 years of leadership or management experience.
• Strong understanding of CRM systems, marketing analytics, and lead management processes.
• Excellent written, verbal, and interpersonal communication skills.
• Demonstrated ability to develop and execute strategic growth initiatives.
• Proficiency with digital marketing platforms, social media management, and marketing automation tools.

Preferred

• Experience in ABA, behavioral health, healthcare, pediatric services, or related healthcare industries.
• Knowledge of autism services, insurance-funded healthcare services, and family-centered care models.
• Experience managing referral development programs and community partnerships.
• MBA or advanced degree in a related field.

Key Performance Indicators (KPIs)

Growth & Revenue

• Achieve annual client growth targets established by executive leadership.
• Increase qualified lead volume year-over-year.
• Improve inquiry-to-enrollment conversion rates.

Marketing Performance

• Maintain target cost-per-lead metrics.
• Increase website traffic, engagement, and lead generation.
• Expand brand awareness and referral source engagement.

Intake & Client Experience

• Reduce time from inquiry to service initiation.
• Maintain high family satisfaction scores during the intake process.
• Ensure timely and consistent follow-up with prospective families.

Referral Development

• Increase active referral partnerships.
• Grow referral volume from strategic community and healthcare partners.
• Maintain ongoing engagement with key referral sources.

Physical Requirements

• Ability to travel locally for networking events, referral meetings, community outreach, and company functions.
• Ability to work in an office setting and utilize standard office equipment.
• Ability to attend occasional evening or weekend events as needed.

Why Join Triangle ABA?

• We're clinician-owned, not investor-run—your expertise and leadership are valued and supported.
• We prioritize transparency, collaboration, and exceptional client outcomes.
• You'll have the opportunity to shape and expand Occupational Therapy services within a growing organization.
• Be part of a supportive team making a meaningful difference in the lives of children and families every day.

Triangle ABA is an Equal Opportunity Employer and is committed to creating an inclusive environment for all employees and families served.